Archive by Author

A New Lease On Life!

2 Feb

Magazine cover featuring Mia of The Stanley Steemer Variations (by Mia)

Hi, we’re back! It seems our little 2-year-old video got some CPR around the New Year with a new wave of YouTube views, comments and questions, and now more folks are visiting this blog than ever before!

Here are a few of the most common questions we’ve been asked recently:

Q: Do you work for Stanley Steemer or is this a viral marketing campaign for the company?

A: Contrary to what the conspiracy theorists on Reddit would have you believe, we are not affiliated with the company Stanley Steemer in any way, nor have we received any form of compensation from them.

Q: What is the genre at ______?

A: Here is a breakdown of the genre/style for each segment as we perceived it:

0:00 Original jingle
0:07 Jazz/scat
0:17 1980s big-hair rock
0:30 1950s girl-group
0:39 Opera
0:55 New country
1:07 Latin/salsa
1:20 Electronica/goth/dark wave/WWGD (What would Gaga do?)
1:35 R&B
1:55 Avril/pop-punk

Q: What songs are the various segments based on?

A: Besides the original jingle, only the chorus in the Avril parody is based on an existing song. Any other similarities to existing works are purely coincidental and/or indicative of the genre.

Q: What did you use to film/edit this?

A: This was the most low-budget production ever: one Sony Handycam mounted on a tripod in a bedroom (no green screen; just old-fashioned trickiness and magic), one girl changing outfits/makeup/hair in two whirling-dervish sessions, and one cameraman/key grip who edited the whole thing together in Final Cut Pro. Total DIY. If we can do it, so can you!

Q: I saw the Mia video on Facebook. It had over 8 million views, but now I can’t find it. What happened?

A: Unfortunately, a third party copied and hosted our video on their Facebook page, tagging themselves instead of crediting the authors (us) to boost their ranking. As those who jumped to our aid noted, this was not “sharing” but rather “stealing”; Facebook pulled the video due to copyright infringement.

Q: Will you be making a sequel, or another variations video?

A: So many YouTubers requested or noted genres we missed: rap, hip-hop, dubstep, reggae, heavy metal, death metal, emo, screamo, blues… If we make a sequel, Bulgarian women’s choir will definitely be in there, too. More likely, though, another collaboration would be of a completely different stripe.

Keep the questions and comments coming; we LOVE hearing from you!


We have achieved immortality…

5 Jan


latina chica 2 crop

The Stanley Steemer Variations (by Mia) lyrics are now transcribed on!

(Although Latina Chica (above) is a bit put out at hers being labelled as “foreign language”!)

[Mia – The Stanley Steemer Variations]

Call 1-800-Steemer, Stanley Steemer gets carpet cleaner.

1-800-Steemer, Stanley Steemer is the carpet cleaner. [scat]

1-800-Steemer, Stanley Steemer the carpet cleaner. Wow.

1-800-Steemer, Stanley Steemer gets carpet cleaner.

1-800 Stanley Steemer is the carpet cleaner, carpet cleaner.

Call 1-800-Steemer, Stanley Steemer is the carpet cleaner.

[Foreign Language]

1-1-1-1-1-800-Steemer, 1-1-1-1-1-800-Steemer 1-1-1-1-1-800-Steemer, Stanley Steamer the carpet cleaner.

Stanley Steemer, oh, he is my carpet cleaner, oh, yeah, yeah, wow wow, Stanley Steemer, Stanley Steemer.

It was a mess, didn’t know what to do, a dirty carpet, all coz of you, I was alone, so I picked up the phone, and made a call to

1-800-Steemer, Stanley Steemer. 1-800, he is my carpet cleaner, 1-800 Stanley fuckin Steemer, Stanley Steemer is the carpet cleaner. 1-800-Steamer, Stanley Steemer, 1-800 he is my carpet cleaner. 1-800 Stanley fuckin Steemer, Stanley Steemer is the carpet cleaner.

Stanley Steemer, Stanley Steemer wow, wow, wow.

Mia Gentile as Latina Chica in The Stanley Steemer Variations (by Mia)

Mia Gentile as Latina Chica in The Stanley Steemer Variations (by Mia)Mia Gentile as Latina Chica in The Stanley Steemer Variations (by Mia)Mia Gentile as Latina Chica in The Stanley Steemer Variations (by Mia)

Best Of 2012!

30 Dec

The Stanley Steemer Variations (by Mia)

Happy Holidays and New Year to all our new friends!

You’ll be hearing a lot more from us in 2013!


Mia in Daily Mail (UK) and I4U “Tuesday’s Viral Videos”

19 Dec

80sstill 162716-2Pete Townshend smashed a guitar to make the Daily Mail; we just filmed a video.

Woke up yesterday to see this headline splashed across the Daily Mail (UK) online:
Chameleon actress turns Stanley Steemer commercial jingle into one-woman musical medley to show off her skills
Written by Tamara Abraham, the smashingly good article is accompanied by a gorgeous photo spread. You must flock to the Daily Mail article to see firsthand! It has become the jewel in our press kit!

The Stanley Steemer Variations (by Mia) was featured on I4U Trending News as a pick in 12/18/2012: Tuesday’s Viral Videos!

The Huffington Post has also run a story on the Stanley Steemer Variations (by Mia). (Blog followers will note the UK branch of Huffington Post was on the case weeks ago!)

Thanks again to AdWeek for putting Mia on their front page banner last week; ABC’s Good Morning America for having Mia on their show on Thursday; and NBC’s for the online article.

Props to (Celebrity, Sex, Fashion For Women), Advertising Ka Kamaal for coining the term “Jingle-O-Pedia,” (5 out of 5 star rating for the video!), for calling Mia “talented (and pretty)”; and for the plug (“A note to Stanley Steemer: Hire this woman.”)

Lastly, thanks for all the positive feedback and comments on YouTube! A big shout-out to Lindsay Morrison with the current top YouTube comment on The Stanley Steemer Variations (by Mia): I WATCH THIS EVERY DAY. Lindsay, you rock; we made this video for people like you and I know we’d be friends even though we’ve never met!

Stay tuned; we have a surprise or two up our sleeves before the New Year!

Mia in Asia and Australia

17 Dec
Screen shot mia-in-japan

The Stanley Steemer Variations

The buzz from The Stanley Steemer Variations (by Mia) is reverberating around the globe, and we are psyched to hear what our Asian and Australian friends are saying.

In print, Australian looks very much like English, but for Japanese and Chinese, we’ve had to rely on Google Translate. We can only guess what is getting mangled here, but take, for instance, this review, transformed into beautiful Japanese haiku:

Singing force beyond the genre! ?
Chameleon surprised! ?
Older sister Mia (nobody) DO NOT enemy.
A good singing ability wish is beyond the wall of the genre rather than Light ~ ~
I wish it tight skirt favorite by far too 1:35. (Sweat)
Well, I wonder how a place on earth now? ? ?

More from Japan…

What a singing ability! Divided sing every musical genre, song of the Stanley Steamer
“…terrible power of acting or performance. Sister Mia performers all came out even if more than one.” [Ed.: we couldn’t have said it better!]

Beautiful woman rock, jazz, opera singing divided
“Any completely different taste, great expressive power is in facial expression.”

Tweets from China:
//: 唱的太棒了!最喜欢三个人那个和乡村风那个!:sing great! Favorite three people and rural wind that!
//: 笑死了哈哈哈哈 : and died laughing ha ha ha ha
//: 超赞,笑SHI了!: awesome laugh SHI!
//: 噗 笑抽 : Poof laugh pumping
// : 不行了,笑死了,集全世界各种diva于一身,倒数几个笑疯了 : die, laughable, set around the world a variety of diva-in-one, the countdown a few laughs crazy
//  : 不错不错,没上美国好呻吟吗?: Not bad, not on the American moan?

[We love them all, but perhaps, the most apropos description of Mia is “a variety of diva-in-one.”]

Lastly, Australia has embraced The Stanley Steemer Variations (by Mia) in a big way!

The Stanley Steemer Variations

New Yorker’s insanely catchy homage to carpet cleaning ad

  • Aspiring actress makes video to demonstrate talents
  • Showcases every music style imaginable, including Gaga

A TALENTED performer in New York City has demonstrated her musical dexterity and powerful lungs in a hilarious homage to one of America’s catchiest commercial jingles.

Breathtakingly Brilliant Marketing!

This is breathtakingly brilliant marketing. For Mia as well as Stanley Steemer (if they have the sense to snap up Mia and the rights to her video).

Back to the USA tomorrow, including a Huffington Post article on Mia!

That’s all for now. Please sign up to follow our blog, and keep those comments and likes coming! And don’t forget the Drive To Ellen!


Mia On Adweek

15 Dec

Screen shot Adweek crop

Look who’s winking at ya out of Adweek‘s headlines yesterday!
Mia, as Jazz Girl, exuding retro chic and adding pizzazz to their front page banner. Looking good!

Check out the whole article in Adweek here.

Good Morning America! Today Show! Ellen DeGeneres!?

13 Dec


Mia appeared this morning on ABC’s Good Morning America to talk about The Stanley Steemer Variations (by Mia) video.

Mia got to hobnob with Jerry Seinfeld, Emeril, and the amazingly wonderful anchors on GMA.

Congrats, Mia! You looked like a star! (Pictures and video coming soon)

If you missed the show, starting tomorrow, you’ll be able to watch it online!

Thanks, Good Morning America, you rock!

And if that wasn’t enough to make our day….

Screen shot Today show

The Today Show Online ran a sweet article  Singer turns Stanley Steemer jingle into dazzling romp through musical genres this morning as well.

It also made headlines on NBC (currently on the front page)!

The mainstream media are catching the buzz that many of you are already seeing, hearing, and feeling! (We can taste it.)

Which brings us to…


Ellen? We’ve been hounding you. Stalking you. Trying to use remote mind control on you.

Have you had a chance to watch The Stanley Steemer Variations (by Mia)?

We are sure you will love it. In fact, we are so sure you will love it, that if you don’t love it, well… let’s cross that bridge when we come to it. Likely a moot point anyway. No sense worrying about things that probably won’t happen, right? Whew, deep breath. That feels great.